The Knot, the “#1 trusted authority for all things wedding” as it says on their website, held an informational meeting today at the zoo. This is a quarterly meeting held at different venues throughout the year for those who work locally in the wedding industry. The zoo does host weddings and decided to also host this meeting this quarter. It was super interesting to see how the zoo sets up for a wedding and I even got to meet a clouded leopard cub (one of the “animal ambassadors” that may make an appearance at a wedding held on-site) and a snake. I got to hear some marketing techniques used to snag the millennials, as the theme of this meeting focused on how to get millennials to go to contract with you (be it vendors, florists, photographers, wedding planners, you name it). It was super interesting, being someone going through this process now as “the bride”, and learning the techniques used by vendors to land me as a client. Some things I identified with, others I did not. Some recommendations I thought were great, others I was’t too sure about (using LinkedIn to connect with your brides & grooms?) Overall, it was a fun experience and I even walked away with a copy of The Knot magazine (hello, planning!) and a zoo themed mug for their new Dinos exhibit.
Oh yeah…everyone go see the Dinos!!